13 year old McKenna Pope wanted to get her 4 year old brother, Gavyn Boscio, exactly what he wanted for Christmas, an Easy-Bake Oven. When she went to buy one, the oven only came in pink and purple. The box displayed only girls playing with the oven. This upset McKenna because she wanted to get a boyish oven for her brother. Through the use of YouTube, and other digital marketing means, McKenna has grabbed the attentions of thousands. Including the attention of Manuel Trevino of TV's "Top Chef" and Michael Lomonaco of Porterhouse New York.
McKenna goal is to make Easy-Bake Oven gender neutral. Both men and women enjoy cooking, so why is there only a cooking toy for girls. She has started an online petition, which had reached about 40,000 signatures as of Tuesday on the website Change.org.
It is amazing the impact you can create using digital marketing. McKenna is only 13 and has made a huge impact on society.
McKenna goal is to make Easy-Bake Oven gender neutral. Both men and women enjoy cooking, so why is there only a cooking toy for girls. She has started an online petition, which had reached about 40,000 signatures as of Tuesday on the website Change.org.
It is amazing the impact you can create using digital marketing. McKenna is only 13 and has made a huge impact on society.
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