There are 500,000,000 active Facebook users on earth. Everyone and their mother is on Facebook. I use Facebook for a social connection. I am able to connect with friend from all over the world with a click of a button.
 Facebook is seen as a social connection, but can it really be used for research. My sources say YES !! Facebook can be a great source of research if used correctly. To be use Facebook as a research tool you must know your target audience. Who are they?  What do they like? What do they dislike? Where do they live? Once you have answered these questions you can narrow your search. Setting a criteria for your search is only the first step of your Facebook research. Next studied their posts and common interest among the target market. By finding common activities and interest of your target market you can then decide optimal product placement. 
This process may seem long and painstaking, but the result are worth it. I find the Facebook research works best with small businesses and local events. The best part of it all is that it's free. To find out more are Facebook research CHECK OUT THIS VIDEO !!  

12/6/2012 10:51:10 am

Very interesting to watch!


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